June 11, 2021
In Memoriam — Allen Monsma
Allen Monsma
Allen (Eelke) Monsma passed away suddenly but peacefully on June 10 at the age of 87. The founder of A.M.A. Horticulture was surrounded by his wife of 65 years, Shirley Monsma, and his daughters and sons-in-law, Connie and Rick Bradt and Audrey and Peter DeJong.

Monsma was born in Broeksterwoude (Broeksterwâld), Netherlands, in 1934. Together with his childhood sweetheart and new bride Shirley, he arrived in Canada in 1956 with just $56 dollars in his pocket. Monsma founded A.M.A. in 1982. Since then, the company has expanded to become a leading horticultural supplier in North America. Monsma’s life and his personal motto, ‘Go slowly, but with all your strength,’ have been quiet encouragements to the A.M.A. team for nearly four decades.

“Dad was a pioneer and leader in North America’s horticulture industry, though he would never say it of himself,” said Connie Bradt, co-managing director of A.M.A. together with her husband, Rick. “Sometimes this was through big innovations, like inventing Al’s Flower Pouch and Al’s Hopper, introducing the first North American-style stonewool plug tray to Canada, or being the first in North America to commercially produce Ellepots. But most of the time, this was modelled through his countless humble acts of service. Even up until last week, he was often the first one out in production making Ellepots, long before the sun came up. That was Dad, steadily working behind the scenes and putting other people’s needs first. His quiet strength has been the blueprint for A.M.A.’s success.”

“It is a heartbreaking loss for A.M.A. and our family, and we know his passing will be felt by many across the horticulture industry,” said Rick Bradt. “We thank you for your thoughts and prayers during this difficult time.”

A private funeral was held in Leamington, Ont.

Memorial donations may be made to Faith Reformed Church Kingsville or to the (Brain Tumour Foundation of Canada) or via an online obituary.